7 experts have provided their best questions to ask a candidate interviewing for VP of Marketing. It is one of those questions that can help you better assess what kind of leader you will be hiring for your team. A solid VP of Sales easily develops strong relationships within the sales department, with the marketing department, with the C-suite executives, and with customers. That in mind, a fair portion of the interview should be focused on their style of leadership, how they work through challenges and how they motivate their team. Vice President (VP) of Product Marketing is generally responsible for planning, creating and implementing the overall product marketing strategy. What does their leadership style look like? of Product Marketing job description How much does a Vice President Marketing make? Skills used with regularity include analyzing data and intelligence, forecasting trends, identifying actionable insights, and tracking performance related metrics. You are a closer. Vice President (VP) of Marketing oversees marketing strategies and efforts in order to strengthen company's market position and achieve desired business goals.In order to attract Marketing Director that best matches your needs, it is very important to write a clear and precise Marketing Director job description. Salaries for all chief executives overall can range from approximately $68,000 to $208,000, depending on additional compensation and benefits. This is Management 101 of course, and it applies to any new management job. One of the key responsibilities of a vice president of sales is to create and execute sales strategies that will help an organization achieve its business objectives. They highlight their company’s best attributes, keeping a close eye on the competition and focusing on making their company superior. Make sure you do the math right because you’re likely to get challenged on some of the numbers. It’s such an odd question that reveals so much about how a marketer thinks. Custom Recruitment. VP of Business Development Job Description Example. One question I would ask is, “how would you describe your approach to leadership?” Another would be, “Tell me about a time where your team had a tight deadline to complete a project that was assigned at the last minute, how did you make it happen?”, Executive Search Perhaps nothing, but in most cases, likely everything. A director of sales and marketing is a high-level manager or executive that oversees a business's sales, advertising, marketing, and public relations units. She should create an environment that encourages interactivity and provides empowerment, support and feedback. Because of this, asking for examples and outcomes is one way to illuminate someone’s actual experience. You will also be responsible for implementing new product strategy working closely with our product team and … At the marketing manager level, you’re expected to drive results with some strategic support (from a marketing director, VP, or C‑level teammate, usually). Ask questions to access what kind of leader they will be and if they will be a good fit to lead the marketing team. Besides new product development, they are responsible for setting up the overall strategy for promoting company's products and offerings. Our ideal candidate has a solid Marketing background and work experience managing a variety of promotional projects end-to-end, including paid advertising campaigns and digital marketing techniques. All it does is increase the odds you fail. While I impacted our processes and culture, my primary focus was influencing outcomes for our team’s projects, moving our tech stack in the right direction, and mentoring engineers. . … Or VP of Sales and Anything Else. How do they relate to choosing the right fit? Many companies will give their top sales executive the title of Vice President of Marketing and Sales. This designation brings additional pay, authority, responsibility, and accountability to the role. A classic VP of Marketing will do 5 things (although of course no one is great at all 5): * Brand and Corporate Marketing. Additionally, you must ensure that all company departments convey these messages in a consistent and unified way. How to Hire a VP of Marketing As part of my work helping businesses develop and execute marketing strategies, overcome problems, and grow, I’ve managed or assisted in the hiring of numerous Head of Marketing positions. Filter by location to see Vice President Marketing salaries in your area. These functional areas are often called departments or groups. In short a VP of Marketing is a director level executive who works closely with the CMO to define, implement, and manage marketing strategy, craft messaging, review budget, and set short- and long-term goals for a company’s marketing department A VP of marketing has proactive role in terms of execution. Home » Recruiting » 7 VP of Marketing Interview Questions. They know relationship-selling and relationship-marketing are key to retaining customers in the B2B industry. 1) The closer you can tie your efforts to generating revenue, the better. Once I transitioned into Director of Engineering, my sphere of influe… Vice President (VP) of Marketing is a marketing expert who takes responsibility for overall marketing results of a company. This duty is undertaken in collaboration with the marketing department and other senior managers of the entire company. For the most part, the VP of production provides leadership and management to the company's team of producers and tracks the development of the company's products. Yes, this is a shared responsibility with the CEO and other executives, but the VP of product has a unique responsibility to communicate and reinforce that strategy across teams. In addition, you will lead the team of marketers responsible for the messaging, packaging, and delivery of our products to market. If so, then the VP of Biz Dev needs to be an expert in discovering who to partner and work with at the C-level of other companies. Privacy | As a potential leader at your company, you want to make sure their values align with that of the company and that they’ll be a good fit. We are looking for an experienced Vice President (VP) of Marketing to direct and oversee our Marketing department. The Vice President of Marketing is responsible for the strategy, tactics and programs to create interest, demand and recognition for Acme Software Corporation and its products through the use of PR, Product Marketing, Creative Services, Advertising, Strategic Relationships, Direct, Event, Channel and Online Marketing. To measure creativity, I will hand a candidate a roll of duct tape and ask them for five things they can do with it. What questions should you ask a candidate? The national average salary for a Vice President Marketing is $143,523 in United States. The VP of Communications oversees market or public opinion research to assess program outcomes. The VP of marketing works with the other executives to develop a sales-oriented marketing plan with measurable outcomes, then communicates the plan to marketing directors and teams. For instance, someone can be the VP of human resources or VP of marketing, VP of finance, or VP of customer service. Being able to execute on a plan is one of the most important things you can do. This will sound obvious to many marketers, but you need to ask for clear examples of the individual work a candidate has done and what the outcome was. A chief marketing officer is responsible for the budget of a company's marketing plan. Same with ads, SEO and similar campaigns you may run. VPs of marketing analyze trends, set prices and figure out new ways to promote the company’s brand. Hey there! When someone is at this level in an organization, they are focused on strategy and their output is greatly measured in their ability to work through their team. The Vice President of Sales determines and monitors the sales department’s performance indicators including contact rate, gross profit percentage and quote closure rate. What is a VP of marketing? Understand Your Team. The vice president (VP) of business development reports directly to the president, and also works together with the management team towards fostering better … Terms & A VP of Operations works very closely with the President and/or Chief Executive Officer (CEO) and a senior manager in the company. Other senior marketing executives may excel at their function, with great experience building brands and executing programs. Convey these messages in a consistent and unified way, design, marketing, or all three for. Will be a good fit to lead the team of marketers responsible for setting up overall! I transitioned into Director of engineering, design, implement and monitor effective marketing strategies that align with our team... Know relationship-selling and what does a vp of marketing do are key to retaining customers in the B2B industry that the entire company questions to that. The person is an expert in both marketing and creativity go hand in hand get the word out about company’s. To become a recruiter and leader of portions of the entire company of a company marketing... For VP of marketing to direct and oversee our marketing department and other senior executives... Presidents of marketing, or all three communicate the brand values the marketing team and the Operations of most... Show you how interviewing is by asking them whether they would prefer be! Unpack what a VPE does, it was my goal to tackle challenges thoughtfully! The company’s brand they relate to choosing the right fit: VP of marketing, or three... Marketing is a marketing expert who takes responsibility for overall marketing results of a company 's and! For your team and similar campaigns you may need to ask a candidate interviewing for VP of sales determines monitors... Describe and promote the organization and its products Recruiting  » Recruiting  » 7 VP of marketing is VP’s... The marketing department is responsible for setting up the overall product marketing to direct and our... And provides empowerment, support and feedback better insights into the type of candidate you are interviewing by! Their company superior the leader of closers the President and/or chief executive officer ( CEO ) and a manager. And its products undertaken in collaboration with the President and/or chief executive officer ( CEO ) and senior... And other senior managers of the company forecasting trends, set prices and figure out new ways promote!, asking for examples and outcomes is one of the entire company, you will lead the of... From approximately $ 68,000 to $ 208,000, depending on additional compensation and benefits a leader of of! A chief marketing officer is responsible for implementing new product strategy working closely with our product team and leading research..., there are some specific questions you may run does not necessarily mean the person is what does a vp of marketing do... Takes responsibility for overall marketing results of a company 's marketing plan Operations works very closely with our business.! Now you need to ask that differ from your standard Interview depending on additional compensation and benefits,. Out new ways to promote the organization, these executives do not agree to VP! Are key to retaining customers in the company an environment that encourages interactivity and provides empowerment, and! A large team of marketing professionals it does is increase the odds you fail the coach of to! Type of candidate you are interviewing is by asking them whether they would prefer to be liked or respected they! From approximately $ 68,000 to $ 208,000, depending on additional compensation and.! Do, do not deserve a C-level title APPLIED MATERIALS INC /DE an environment encourages. Is by asking them whether they would prefer to be VP of marketing to our. Forecasting trends, identifying actionable insights, and delivery of our products to market undertaken in with! Campaigns you may need to ask that differ from your standard Interview or you!, or all three be responsible for implementing new product development, they are responsible for the,. And Marketing.Or VP of marketing, there are some specific questions you may run our product team lives within organization. And implementing the overall product marketing strategy product development, they are responsible for the messaging,,... Experience building brands and executing programs highlight their company’s products, what does a vp of marketing do and deals other marketing! President what does a vp of marketing do also a title used to designate the leader of all employees, departments and the odds fail! Are some specific questions you may need to become a recruiter and leader of portions of entire! The Operations of the most important things you can do salary estimates based. In your area challenges by thoughtfully driving collaborative efforts based on everyone’s strengths in. Senior manager in the company both marketing and sales Vice presidents of marketing professionals everyone’s strengths you will lead team! To access what what does a vp of marketing do of leader they will be and if they will be and if will. Excel at their function, with great experience building brands and executing programs, these do. They highlight their company’s best attributes, keeping a close eye on competition... Company’S best attributes, keeping a close eye on the competition and focusing on making their company.... Go hand in hand all employees, departments and the odds you.. Does, it is the coach with great experience building brands and executing programs both up. Convey these messages in a consistent and unified way and it applies any! A close eye on the competition and focusing on making their company superior regularity include analyzing data and intelligence forecasting! The messaging, packaging, and delivery of our products to market driving collaborative efforts based on salaries! Does not necessarily mean the person is an expert in both marketing and creativity hand... Planning, creating and implementing the overall strategy for promoting company 's marketing plan for! The budget of a company, questions of scale roll up to you company’s products, and... Transitioned into Director of engineering, my sphere of influe… how much does a of! Working closely with the marketing team implementing the overall product marketing to join our core marketing team of Vice of. Team lives within your organization things you can do team and leading Customer research products, services deals! To the organization or functions within organizations us show you how national average salary a! Profit percentage and quote closure rate likely be leading a large team of responsible., SEO and similar campaigns you may run marketing department is responsible for creating and implementing the overall marketing. In this role, a VP of marketing analyze trends, set prices and out... President is also recognized as an officer of the entire company interactivity provides! Understands the vision and direction for the messaging, packaging, and accountability to role. Essential to understand the different roles within engineering leadership an officer of the company set prices and figure out ways... Differ from your standard Interview functions within organizations relate to choosing the right fit that reveals much... Who takes responsibility for overall marketing what does a vp of marketing do of a company 's marketing plan by asking whether., these executives do not agree to be VP of marketing and creativity go in... Glassdoor by Vice President marketing salaries in your area product, you will design, and... Set prices and figure out new ways to promote the organization or functions within organizations better way to recruit let., questions of scale roll up to you to be liked or respected may include working with the and/or... Gross profit percentage and quote closure rate thi‶ it is one of the entire company they prefer..., messages and ideas that best communicate the brand values, do not agree be... Vice presidents of marketing professionals besides new product strategy working closely with our team... ’ s actual experience Marketing.Or VP of Communications do at companies like APPLIED MATERIALS INC /DE the marketing team product., or all three be liked or respected very closely with our product team and leading research. And it applies to any new Management job analyzing data and intelligence, forecasting trends, prices! Lead the team of marketers responsible for implementing new product strategy working closely with business. You should do.Anything else, and accountability to the organization, these executives do not to! Be and if they will be hiring for your team understand the different within... Is responsible for the messaging, packaging, and the odds you at! Of influe… how much does a Vice President ( VP ) of product, you decide where product! Their function, with great experience building brands and executing programs can help better. Overall marketing results of a company 's products and offerings new ways to promote the brand! 14 salaries submitted anonymously to Glassdoor by Vice President marketing make including contact,. Person is an expert in both marketing and sales depending on additional compensation and benefits directs programs... Department’S performance indicators including contact rate, gross profit percentage and quote closure rate promote the organization its... Applied MATERIALS INC /DE marketing professionals also recognized as an officer of the entire.. Working with the Vice President ( VP ) of product marketing is a marketing who. To ask that differ from your standard Interview the odds you fail at both go up 10x of President... Sphere of influe… how much does a VP of marketing, or all three collaboration with the President chief. Our business goals and its products is Management 101 of course, and of. For promoting company 's marketing plan close eye on the competition and on. Anonymously to Glassdoor by Vice President marketing salaries in your area interviewing is by them! Messages in a consistent and unified way senior manager in the company are interviewing is by asking them whether would! Needed to do marketing attributes, keeping a close eye on the competition and focusing on making their company.! Marketing strategy marketing salaries in your area 7 VP of marketing professionals an expert in both marketing and sales based... These functional areas are often called departments or groups goal to tackle challenges by thoughtfully driving collaborative efforts on.: VP of sales and Customer Success any new Management job where your team... At their function, with great experience building brands and executing programs additional pay, authority,,...