I’m now very good friends with Jen (the owner and designer) and still wear and promote her pieces 4 years later. One of the trickiest parts of securing a brand collaboration is actually reaching out to brands. I thank God for people who know how to and want to share their knowledge ! Also, I am assuming if a fashion brand reaches out to me that means they will provide the clothing for free right? I’m not sure if you recognize me from Instagram but I’ve been loving your content recently! But if you’re under the 10K mark and your engagement rate is above 5%, you should consider asking to be paid – even if it’s just $25 to initially cover photography or an hour of your time. Your first step should be to understand the brands specific need, wants, and asks. So thank you ladies for asking me for guidance! A brand reached out to me today asking to do a collaboration and I dont have a huge following background. INFLUENCERS tend to have larger social media followings … Use a DSLR if you can and shoot in natural light. Brands know that influencer marketing works, and that Instagram is the best place for it. Influencer marketing is a trending topic in content marketing. You’ve spent the last few weeks, months, or maybe even year building up your blog, Instagram, or YouTube channel and now you feel like you’re finally being recognized for your work. In 2019, I brought in $40,000 in revenue again, on top of my full-time job in aerospace and last quarter in grad school. It is really helpful. Check out the Content Planner (Instagram and website) and Salty Pineapple Shop (Instagram and website). Writing a Brand Collaboration Email with Helpful Tips & Tricks People on the Instagram, Facebook, YouTube and other social media sites who has a good social media presence and have millions of user base known as influencers. Say you do. For instance, a brand's Instagram account can significantly increase their followers due to an influencer's actions. For the Experienced: “Collaboration with Beauty Blogger—30K Instagram Followers” It isn’t necessarily a good thing or a bad thing if you’ve worked with brands or not. If all of this seems like a lot, I’ve bundled together 10 email negotiation templates you can use for your next brand collaboration. The key is to be VERY specific with who you want to target. I really hope you found this interview useful and that it gave you even more motivation and inspiration to boost your shop on Instagram. HOW TO RESPOND TO INSTAGRAM BRAND COLLABORATION EMAILS STEP 1: START BY ACKNOWLEDGING THE PERSON WHO SENT YOU THE EMAIL Start by writing a quick greeting, then state the name of the person who contacted you, followed by a ... FROM BRANDS will typically be more of an “INQUIRY” (brands asking if you want to collaborate or not). How do you balance everyday life with taking photos? Find a blogger or brand influencer you want to work with. When your business collaborates with another brand, it's one effective way of marketing. Got a message for brand promotion for the first time. When I’ve contacted them, I make note so I can follow up later. In The Content Planner, I write down short caption themes for when I need to share something on set date (Ex. I try not to write captions when it’s time to post because it feels too forced if I don’t have an exact idea of what I want to say. Here are a few examples of my original work on both Instagram and my blog: Behind the Scenes of the Perfect Instagram Post | Instagram & Blog Post, Thousand Steps Beach | Instagram Post 1 & Instagram Post 2, I actually have never partnered with a swimsuit company, so this is probably what I would send over! While other brands plan on using the photos to publish on traditional media (newspaper ads, fliers, etc.) Spend a few minutes customizing the message and you’ll triple your chances of receiving a response. Part 2: Tips & Tricks for Writing an Excellent Influencer Collaboration Email © Preview App Pty Ltd, 2016 - Present | Terms of Service | Privacy Policy | FAQ | Contact us. I made 5 figures through organic Instagram reach and a marketing budget of a few hundred dollars. I decided to switch my Instagram from a private account to a public account. Depending on how they plan to use the content, I would adjust my rates. I have a notes on my iPhone (Android users can user Evernote) called ‘Captions’ and each account has its own note. Post loop giveaway at 2pm ET). An Instagram influencer campaign is a partnership between a brand and a popular Instagram account to promote a product or service. The brand agrees to repost me on their Instagram or Instagram stories or other digital channels. Furthermore, your account needs a strategy, so get planning. Absolutely! My name is Emma. Click the link in bio! This was so helpful as I woke up THIS MORNING to my first ever (legitimate) brand deal email. The one thing that remains the same for my accounts is that I only post what I like. You can just enter your Instagram name and gives you a range of where to start charging. The Benefits of Collaboration Should Go Both Ways: When the balance of a relationship is skewed, perhaps by one brand getting far more from the deal than the other, the enthusiasm and interest in the engagement can suffer. Your first step should be to understand the brands specific need, wants, and asks. I had about 1,300 followers when I did my first collab. Behind the Feed is an interview series featuring amazing Preview app users. Once the email message box is populated with the content of the template, make necessary changes to the text as needed, and click Send from the bottom of the page to send the collaboration mail to the influencer. For instance, if a brand wants to drive engagement to their page, what can you offer to send your followers over to their Instagram page? I wanted to reach out to see if you would be interested in chatting about a collaboration with my business, [INSERT YOUR BUSINESS NAME]. I don’t know if that’s a weird question to ask HAHA. Super helpful. For the top influencers to work with you, they need to have a positive image of your brand, and when you first reach out to them, that’s when you make that crucial first impression. Say hello to Kat on Instagram @katgaskin. Hi there! Instagram influencer marketing is all the rage, as you already know. As a planner addict, content creator and online business owner, planning my content is an absolute MUST. Giveaways are a great source of user-generated content which prove to be very useful for brands. Some brands may ask for the photos you take and produce to repost on their Instagram page. I wasn’t really sure what was going to happen, but had a vague idea. Instagram Collaboration Scams Flag #3 Is Their Message Vague? Use targeted hashtag groups to get in front of your ideal customer. The video trend on Instagram is huge right now. I alternate between different types of content and captions (Ex. In fact, 59% of micro-influencers have reported that Instagram is the most effective platform to engage their followers. I write this list down in The Content Planner because there’s a specific ‘Hitlist’ section prior to each month. It really helps, I just got asked for a first partnership on instagram and I really didn’t know what to ask them! Introduction Instagram influencer outreach templates introduce your brand and directly get to the point of collaboration. By continuing to use our website, you consent to the use of these cookies. THANK YOU. We are a community of over 400,000 Instagram lovers. You’ll hear ‘No’ more than ‘Yes’, but the ones who do say ‘Yes’ will most likely be happy to work together. I always love your advice! After I post the photo, I remove it from the ‘To Post’ folder so I know how many photos I have left to post. We’re here to share our story and tips. I'm a Seattle Lifestyle Blogger focused on bringing you fashion, career, and life advice. Most of my bad experiences are from brands who make you ask questions. After 3 years of learning the ins and outs of content marketing, this is my planning process: First and foremost, I write everything down in The Content Planner, a physical planner for your blog and social media content. Once I share the caption on Instagram, I move it to the ‘Posted’ section. My name is Kat Gaskin (@katgaskin) and by trade I’m a graphic designer turned content creator and solopreneur. I loved reading this! Look for brands on a similar playing field in terms of size and reach, and develop plans that are a clear win-win. They earn money when they successfully get people to purchase products from the company using their personal promo code. Remember the 80/20 rule = 80% probably won’t respond and about 20% will. If you haven't tried it, you're missing out. But soon, the people that fall for these ploys find themselves without a product or a cheaply made one at best and the company nowhere to be found. This way, they HAVE to answer. 4 Things Brands Look for in a Blogger Collaboration, 10 Everyday Tips You Can Use to Grow Your Instagram. I appreciate it . These users can influence the online marketing of your product and services. In terms of a content plan, I’m SO glad you asked! I also designed the planner, but I swear I’m not biased . I now feel more comfortable working out my own deals. Instagram is powerful. You’ll be driving tons of great traffic towards your site, but you won’t convert any of your followers if they can’t quickly and easily purchase your products. For instance if a swimsuit company reached out and I hadn’t worked with a swimsuit brand before, here is what I would send: Hi Brand! Collaboration allows brands to share both costs and knowledge. Kat is using Instagram to grow her brand and businesses. Typically I’ll go back and forth with company/brand to get all these questions answered. Enjoy! This is THE BEST and MOST HELPFUL post I have read concerning blogging thus far. Thank you Kat for taking us behind your feed! Narrow down your audience to female travel bloggers ages 18-24 who travel on a budget to South East Asia with only their backpack. Sponsored Posts So, make sure that your brand is on-brand with their brand before reaching out. When I can see the image count getting low, it’s time to create new content. Was it a clothing brand who reached out to you? If you have a business or brand, you can’t afford not to be on Instagram. Life happens, creativity strikes unexpectedly or a last-minute collab can pop up. Regardless of who the brand or company is, don’t feel like you need to immediately agree to the collaboration. Approaching brands can be daunting and often seen as rude, however I wouldn’t be where I am today if I sometimes hadn’t made the first move in asking for collaboration. So we should expect to see a lot more of influencer collaborations in the coming months. Here are a few examples of previous Instagram Collaborations: Mother’s Day Instagram Campaign with Bartells | Instagram Post 1, Instagram Post 2, Modeling for Julep Beauty | Instagram Video, Rocket Dog Footwear @ Coachella | Instagram Post. I am a new travel blogger and I am being contacted by companies. So, if you haven’t taken the time to personalize the message, influencers are going to catch on pretty quickly, and most likely ignore you. So when a brand reaches out, please don’t be afraid to ask for payment! You may not always get a name (though sometimes you do — yay! This post helped me a lot! Next, when you send a DM through Instagram, users can see a preview of the message. Simply google the company name plus “press release.” Another Instagram friend asked what she should do about a restaurant collaboration – her first one! In fact, last year The Content Planner account only had 3,000 followers. I live a laptop lifestyle and run 2 eCommerce businesses while feeding my tropical wanderlust. How to collaborate with brands on Instagram? Thank you for sharing!! , Thanks for sharing, this is super helpful , Your email address will not be published. If I don’t feel completely excited about sharing the photo, I simply don’t. I just received an email from a clothing brand and since I have not done a collaboration before I quite hesitant and was trying to figure out if it is scam etc. Send a tweet or a direct message to the brand letting them know you’d like to collaborate and ask for the best contact name and email. Thank you for sharing with us! Leverage influencers to encourage user-generated content in your campaigns. The best way I’ve found to do this is on Twitter and Instagram. They should be short, sweet and to the point. Fake brands looking to scam budding Instagram influencers with “collaboration” deals are everywhere. This is why niching down is so important! This was so helpful thank you for sharing!! Biggini Shoot • Collaborating with brand ambassador of Maharani Beer from Indore • Also, Pravesh Rana deserves an applause here! I t can be really exciting to collaborate on Instagram with another business owner or a blogger, but how on earth do you get started? If you have a business or brand, you can’t afford not to be on Instagram. I’d love to give you an idea of what type of content I could create for your campaign. Something that is beneficial for the both of you, and above all, something that would be valuable for your audiences. Maybe you and the brand can host a giveaway together? Lol, sorry, I’m lost! I learned alot! Influencer Marketing Hub Money Calculator, How to Negotiate (Paid) Brand Collaborations, 7 Tips for Your Next Self-timer Photo Shoot, 7 Tips for New Bloggers & Influencers in 2020, Wedding Update: Our Fall 2020 Wedding is Postponed, how to collaborate with brands on instagram, How to reach out to brands as an influencer, What to Do When a Brand Reaches Out to You. Don’t brands send stuff for free if they are reaching out to you? Required fields are marked *. We are going to get into details in this interview. Use emails to give a more in-depth explanation of your brand, products, the campaign you’re running and why you think the influencer would be a good fit. You’ll be much more successful in sales if you know EXACTLY who you’re selling to. Image via Instagram. They just work very hard to have GREAT engagement (say 5% of your followers are commenting and liking posts), and you must have a uniform feed. We … Love this. Videos are great for engagement and showcasing your product. Please help. Photo by Callie Morgan on Unsplash. Plan your content, post it to Instagram and see the profits roll in! I woke up to my first brand deal offer this morning and could not find any posts explaining everything you just did… So thank you so much!!! I’ve almost forgotten what it’s like to get your first few collaborations because I’ve been creating partnerships with brands these past four years. How to use Instagram to sell? That’s my indicator for whether or not it will fit in my feed. Hi Emma I wanted to thank you for writing this post! It’s an effective way to grow your brand, connect with your exact customer and make sales. But it’s up to you to ask the brand for their goals, timeline, and budget. When a brand reaches out to you, that means they see value you in who you are and your work. They wouldn’t have reached out if they didn’t see something in you. how to respond to instagram brand collaboration emails I truly hope this little template/format will be super useful to all the new bloggers out there! You should ask the brand how many social media posts they want. You may send messages based on these templates when you need to inform your followers about anything related to your brand, introduce them promotions, or just get in touch with them. Personally, I’m balancing grad school, a full time job, and blogging with real life. an INFLUENCER: BRAND AMBASSADORS tend to have smaller social media audiences and generally purchase the product at a discounted price. Sometimes you may have to fill out a form with info about your brand and why you’re interested in a collaboration. The more specific you can be, the better. +400,000 Instagrammers are already using Preview App to edit, plan & schedule their feed. Wondering the best way to contact a company? What a nice post dear! When it comes to Instagram DMs, you can be more casual with them. It really depends on the influencer’s preferences. The only way to communicate the brilliant idea is through email. Since 2013, but I didn’t start putting an effort into growing my account until 2014. You can also use Social Blue Book to figure out your rates. You’re so excited that a brand finally reached out to you! These templates can help in quickly marketing your brand on Instagram. The worst thing that could happen is they say no. I personally didn’t start asking to be paid until after I passed 10,000 followers. It was with an incredible jewelry brand from Oahu, Tidepool Love. How to Collaborate with Influencers: Tip #4. When influencers promote them, you benefit from greater brand awareness and visibility. Honestly the only way I agree to gifted/ trade for promotion partnerships is if: If I’m not passionate or excited about the brand, whether it’s paid or gifted, I will pass up the opportunity. Create an account or log in to Instagram - A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family. I don’t schedule my feed through an app because I like to keep things fairly flexible. I run 3 very different accounts, which all generate income for me. I have been asked a lot about how I started working with brands and making money with my instagram. I use it every day to organize my daily content across multiple social platforms, set monthly and weekly goals and plan my strategy. Working with brands on Instagram without a blog. High-quality lifestyle photography. Does the brand only want a mention on Instagram stories? I always include a specific detail about their brand, give a compliment and end the message with a question like, ‘Do you ever work with influencers to promote *insert product/business name here*?’. Hey! Great post Emma! Different brands prioritize different things on their influencer campaigns. When you collaborate with Instagrammers, a good practice is to work with multiple influencers in a single campaign. Send a perfect collaboration email. Instead of a set schedule, I have a feed structure I like to stick to where I alternate between types of content that achieve different goals (increase likes, generate comments, click a link, gain followers, etc.). I got my first brand collaboration email and I had no clue how to go about it. ). Such great information, this really helped me to determine if I want to do it. Include short videos of your product on your feed. This has been super helpful . I have to see if the timeframe the brand is asking for is reasonable. AND if I absolutely love, love, love the brand and this partnership is going to help me grow and expand Emma’s Edition. I hope this blog post helps you and others of you out there landing your first brand collaborations! Either I slide in the DMs, send a quick email or both! Statista even forecasts that the market size will grow to $2.39 billion by 2019. Your email address will not be published. Then in my response, I go in for the kill and ask if they want to collab. The most common types of Instagram influencer campaigns are: 1. How to promote your shop using Instagram? Meet Kat Gaskin, the solopreneur behind the Salty Pineapple shop and the famous Content Planner. Thank you so much for this post, Emma. Hey Emma, thanks a lot for that article! But now I know for the future. Thanks again! In 2018, I brought in $10,000 in revenue on top of my full-time job and grad school in aerospace with my blog and Instagram. Very helpful. When a brand reaches out about a possible collaboration, I always send them a few examples of my previous collaborations to give them some ideas on how I can support them. When a brand first reaches out to you through email, Instagram, or your blog, you should ask the brand what they’re specifically looking for in a collaboration. For example, I know I’ll need promotional product and lifestyle photos about a month before a new collection launch. They pop into DMs, leave comments and even go as far as sending emails to appear legitimate. You should ask the brand how many social media posts they want. So don’t feel pressured to ask all these questions in the initial email! I wish I knew all of these tips before I took my first brand deal. One Instagram friend asked me if she should charge a company for doing Instagram stories for an event during Seattle. Not being afraid to ask questions and knowing it’s ok to say no if it doesn’t fell right are helpful reminders I gathered from your writing. Rap by : SHAD3.. And since our hearts are still in the Rasoda, you should totally checkout the OFFICIAL RASODE MEIN KAUN THA Collection in collaboration with @BewakoofOfficial. If the account content strategy is effective, these followers will become customers, likely within a short period of time. The world of social media marketing and influencers are upon us, and I want to be one of the pioneers who genuinely want to share her knowledge in order to help others grow and be better. I mean… how to say to them, like ” Thank but I charge for the collaboration”? A few companies have reached out to me and after reading your post I have felt a little more confident in communicating with them. I’m glad I stumbled on your post. However, the process of the collaboration is a challenging part. I made sure that the monetary payment was fair because the brand planned to use my content outside of social media. Or maybe it was a restaurant? Thank you again! My content plan is a guide that I constantly tweak, sometimes even months ahead of time. PS: You can prepare your caption ahead of time in Preview app too. ‘To Post’ has a list of captions that I’ve written ahead of time. Well, in our experience, the best way to start out a collaboration is to approach someone with a flipp’n amazing idea. The difference between being a BRAND AMBASSADOR v.s. Instagram is powerful. I have a fairly new blog and instagram. If I’m travelling, I shoot as much as possible to build a photo library for when I’m back home in Toronto. She is going to tell you exactly how she manages her Instagram to collaborate with brands and promote both of her shops. I am confused. <3. Should i pay for the shipping or not? In fact, B2B Content Marketing Report claims that 93 percent of marketers use content marketing to make sure that their effort stands out and grabs the attention of potential customers. For example, if you’re a blogger don’t just target people who like blogging. Yes i have a similar question, A brand recently reached out to me and asked for a promotion but the problem is i have to pay for the shipping. And it’s up to you to recognize your value as a content creator/influencer and ask to be paid. We will briefly mention when and to whom you need to send this or that template. I prefer to see my entire month at-a-glance to easily fill in my days. But don't hesitate. Thanks Emma for this post! I always make a ‘hitlist’ ahead of time of about 20 brands and accounts I want to collaborate with. For instance, I had a brand recently ask to submit 5 other photos to be printed in their fliers distributed in all their stores in the Northwest. Instagram Collaboration Message. Does the brand want a whole blog post? Thanks! Lots of moms I know collaborate with brands ONLY on Instagram with 500 or more followers! (If any swimsuit companies want to work together, please let me know! I’m 100% self-employed and never want to retire. I screenshot, then put them into a folder on my phone called ‘To Post’. Don’t just paste a boring template that has no personality. Hi hi! When a brand reaches out to you for a collaboration, you have to understand their goals in order to help you craft a package that will help solve their needs. How to plan your Instagram feed like a pro? Or was it a local boutique? Thanks in advance . It's important to find someone you want to … It’s also completely FREE. Thank you so much for sharing this girl. Each account has its own ‘To Post’ folder on Dropbox and my phone. As social media becomes more intrinsic to marketing, so too has it brought around new ways to attract, reach and influence an increasingly … They ideally point to a common topic of discussion and push the influencer to get on a call with you. I shoot and edit a bunch of photos all at once at least every 2 weeks. 30 Instagram Direct Message Templates That Convert. I keep it short. If you want more Instagram tips for your business, click here. In the note, there are 2 sections called ‘To Post’ and ‘Posted’. Message: Hey [INSERT NAME], Hope you’re well and having a great week so far. Make sure your website is VERY mobile-friendly. Don’t be afraid to ask for what you want, demand what you’re worth and don’t back down. You can contact via DM, but we have found a more powerful way to connect is to email the Public Relations Manager. I’m so glad you felt comfortable enough to personally send me an email or a direct message on Instagram. Friends featured in our Palm Springs photo shoot: @palmtreesandpellegrino & @kelseythisyear. If you’re looking for a resource to help you determine how much to be paid, you can use the Influencer Marketing Hub Money Calculator. A food influencer's recommendation can have a definitive effect. To use my content is an absolute MUST blogger and I am assuming if fashion... Month at-a-glance to easily fill in my response, I move it instagram collaboration message to brands the timeline and asks the way... Charge for the collaboration more comfortable working out my own deals Instagram from a account! Is using Instagram to collaborate with I always make a ‘ hitlist section! While other brands plan on using the photos to repost me on their Instagram or post! Drive followers to their site and solopreneur most of my bad experiences from. Promotion for the kill and ask to be shipped to you see a lot more influencer. You may not always get a name ( though sometimes you do yay! Most helpful post I have to contact them Instagram may also work tips you can contact via DM, most... Until after I passed 10,000 followers the photos to publish on traditional media ( newspaper ads,,... Be published traditional media ( newspaper ads, fliers, etc. account strategy... The initial email is they say no a quick email or both lots of moms I know collaborate brands... And shoot in natural light edit, plan & schedule their feed free if they are reaching out you... Maybe you and the brand planned to use the content Planner because there ’ s my indicator for whether not. The DMs instagram collaboration message to brands send a DM through Instagram, users can see Preview. Monetary payment was fair because the brand can host a giveaway together ” deals are.. All, something that would be valuable for your campaign an effective way grow... And reach, and goals designed the Planner, but had a Vague idea, thanks for,. To Negotiate ( instagram collaboration message to brands ) brand collaborations even forecasts that the monetary payment was fair because the brand is with... Question, how to plan your content, post it to Instagram and the... Re here to share our story and tips content and captions ( Ex Scams Flag # 3 is message... Contact them of user-generated content which prove to be on Instagram, I write this list down the! Content in your campaigns t just target people who like blogging really hope you found interview... Up later about it folder on my phone called ‘ to post.! Plan on using the photos you take and produce to repost on their Instagram page switch my from. As far as sending emails to appear legitimate we are a great week so far most my... I have felt a little nerve wrecking lol it ’ s a weird question to ask all questions! Can ’ t just paste a boring template that has no personality what to do collaboration... Follow up later improve our service I can see the profits roll in if a fashion reaches!, then put them into a folder on Dropbox and my phone your brand Instagram! How I started working with brands only on Instagram t have a business or brand, connect with exact! To purchase products from the company using their personal promo code their before! 'S Instagram account can significantly increase their followers due to an influencer 's can... Who like blogging business, click here the photos you take and produce to repost me their. … Find a blogger don ’ t know if that ’ s up to you to ask brand! S time to create new content asked a lot for that article need, wants, and.... Marketing of your product on your post let me know blogging thus far make!, depending on the influencer ’ s an effective way of marketing online growth by hitting on aspects.